ivantage people – the team

Matt Trimmer Principal Consultant and Managing Director

Matt Trimmer is Principal Consultant and Managing Director of ivantage Limited, the search marketing agency he founded in 2002. Matt established ivantage with the aim of delivering actionable, accurate, rigorous, honest and ethical Internet marketing advice with a deliberately holistic approach to website traffic generation, traffic analysis, traffic conversion and traffic protection – in short, intelligent search marketing.

Matt is a Chartered Marketer and Member of the Chartered Institute of Marketing. He has personally consulted on paid and organic search campaigns and web analytics projects for a number corporate clients including Argos.co.uk, Argosb2b2.co.uk, Blockbuster.co.uk, Bonsoirdirect.com, CA.com, Caterer.com, Confetti.co.uk, Dixons.co.uk, Hawkins.com, Homebase.co.uk, IBM.com, Interflora.co.uk, Lindy.co.uk, Mothercare.co.uk, Moviemarket.co.uk, Serena.com, Sony.com, Stellaartois.com and Vitabiotics.com.

ivantage has become a leading Internet marketing agency specialising in search engine marketing services – search engine optimisation (SEO), PPC Management and Conversion Rate Optimisation. ivantage is a Google Analytics Certified Partner (GACP) and Google Analytics AdWords Certified company. Our proven, effective methods are grounded in the established disciplines of Internet marketing strategy definition, campaign planning and execution.

Matt can be contacted on +44 (0)20 8487 7900, or by email matt.trimmer@ivantage.co.uk.

 

Sharron Lonsdale Senior Consultant and Account Manager

Sharron Lonsdale is a Senior Consultant and Account Manager at ivantage.

Sharron graduated from the University of Leeds with a BSc (Honours) in Computer Science and went on to master technical and marketing project management positions with BIS Banking Systems, Mars and Open Systems Management. She has been working with the Internet since 2003 and has over five years experience running online campaigns, using services such as Google AdWords, Google Analytics, MSN adCentre and Yahoo! Sponsored Search.

Sharron is both a Google AdWords Qualified Individual and a Google Analytics Qualified Individual.

Sharron can be contacted by email at sharron.lonsdale@ivantage.co.uk.