ivantage people – the team
Principal Consultant and Managing Director
Trimmer is Principal Consultant and Managing Director of
ivantage Limited, the search marketing agency he founded in 2002.
Matt established ivantage with the aim of delivering actionable,
accurate, rigorous, honest and ethical Internet marketing advice
with a deliberately holistic approach to website traffic generation,
traffic analysis, traffic conversion and traffic protection – in
short, intelligent search marketing.
Matt is a Chartered Marketer and Member of the Chartered Institute of
Marketing. He has personally consulted on paid and organic search campaigns
and web analytics projects for a number corporate clients including
Argos.co.uk, Argosb2b2.co.uk, Blockbuster.co.uk, Bonsoirdirect.com,
CA.com, Caterer.com, Confetti.co.uk, Dixons.co.uk, Hawkins.com,
Homebase.co.uk, IBM.com, Interflora.co.uk, Lindy.co.uk,
Mothercare.co.uk, Moviemarket.co.uk, Serena.com, Sony.com,
Stellaartois.com and Vitabiotics.com.
ivantage has become a leading Internet marketing agency specialising in
search engine marketing services – search engine optimisation (SEO),
PPC Management and Conversion Rate Optimisation. ivantage is a
Google Analytics Certified Partner (GACP) and Google Analytics
AdWords Certified company. Our proven, effective methods are
grounded in the established disciplines of Internet marketing
strategy definition, campaign planning and execution.
Matt can be contacted on +44 (0)20 8487 7900, or by email
Senior Consultant and Account Manager
Sharron Lonsdale is a Senior Consultant and Account Manager at ivantage.
Sharron graduated from the University of Leeds with a BSc (Honours) in Computer
Science and went on to master technical and marketing project management positions
with BIS Banking Systems, Mars and Open Systems Management.
She has been working with the Internet since 2003 and has over five years experience
running online campaigns, using services such as Google AdWords, Google Analytics,
MSN adCentre and Yahoo! Sponsored Search.
Sharron is both a
AdWords Qualified Individual and a
Analytics Qualified Individual.
Sharron can be contacted by email at