About ivantage
ivantage is a leading Internet marketing agency specializing in Web
search marketing services for demanding clients. We focus on boosting
their web presence and building online business. We also work with digital
agencies, using our expertise to extend their services so as to achieve
the same for their clients.
We are masters of both Natural Search (SEO) and Paid Search (PPC).
We aim for high returns on investment (RoI) by applying Web analytics
and performing Web page optimisation so as to ensure visitors
become customers, then keep coming back.
Our proven, effective methods are grounded in the established disciplines
of strategy definition, site design and usability. We generate traffic
and convert it to purchases then we protect the expanded traffic to
secure and build clients’ online revenues.
ivantage is
a
Google Analytics Authorised Consultant (GAAC)
a
Google Adwords Qualified Company
an
Urchin from Google Authorised Reseller
a member of the UK
IAB
a member of the
Web
Analytics Association
a member of the IAB Search Council, and
a Corporate Member of
E-consultancy.
Natural Search (SEO)
Natural Search optimisation has the specific goal of delivering high
visibility in the search engines’ results pages (SERPs). However, long
experience has shown that real value for our clients is created only
when we make sure their web site focuses on the needs of visitors at
the same time as being optimised for search. Only then do visitors convert
to customers and generate the revenues which are the essence of e-commerce.
Our process begins as we combine inventive keyword research with
creative best practice. It results in effective natural (organic) search
optimisation which is confirmed through regular management reporting
and developed by continuous feedback. The result is that we deliver
consistent results and an excellent return on investment for customers
of all sizes.
ivantage’s services for natural search deliver:
More
frequent customer visits – which both build customer confidence
and lead to their attaining site goals more often and more consistently
Improved
brand visibility – so creating a direct route for customers
to find our clients’ sites, avoiding the distractions of competitors
ROI
calculation and reporting – to substantiate the value of clients’
investment in natural search and to direct future investment
A service
to fit each client’s overall business model - building an optimisation
strategy to suit the aims and objectives of not only online business,
but all of it
Learn more about ivantage's
Natural Search (SEO) services
Paid Search (Adwords, Yahoo
Sponsored Search, Microsoft adCenter)
Paid Search is also known as Pay-for-Performance (PfP), Pay-for-Position
and Pay-per-Click
(PPC). It is the means by which our clients rapidly achieve a valuable
presence on Search Engine results pages, specifically in the sponsored
search listings. However, in this increasingly competitive market, it
is vital to combine creative research and an inventive strategy with
attentive bid management, continuous analysis and meaningful reporting.
ivantage uses all these techniques to achieve rapid entry to sponsored
search listings. By means of diligent and imaginative keyword research,
we can both build brand visibility and attract customers already further
down the buying process. Our long experience of writing focused ad copy
stimulates the right sort of customer to click-through. We devise effective
landing pages to direct those visitors efficiently to their goals. Crucially,
we track their progress with web analytics so as to be able to improve
their experience and your conversion rates.
ivantage’s services for Paid Search include:
Consultation and
planning – we take time to understand your business and discuss
matters in detail. We can then agree on cost and conversion objectives
and make decisions about where to place the advertising
Keyword research
– our painstaking and imaginative keyword research identifies the
terms which the customers our clients seek are currently using to
find their type of product and service
Effective ad copy
– creative ad copy and side-by-side testing of ad variants selectively
increases the click-though and conversion of the right sort of customer.
Good copy also promotes brand visibility and recognition
Advice on web-site
design – the design of landing pages is vital in encouraging
visitors to follow through to the goals they are intended to reach
Web site analytics
– if not already in place, we apply Google Analytics to the site so
as to get rapid feedback and analysis of visitor behaviour. We are
then able to advise on optimising the site for conversion
Account Management
– ivantage is both a Google Adwords Qualified Company and a Google
Analytics Authorized Consultant. Our paid search account managers
look after all aspects of paid search advertising campaigns so as
to ensure continual fine-tuning and improvement
Reporting
– we report regularly and frequently to make sure clients can keep
track of all aspects of their campaigns’ performance including the
return on advertising spend
Learn more about ivantage's
Paid Search (PPC) services
Web Analytics
Web analytics are essential in tracking visitors’ behaviour and progress
on clients’ web sites. When a client has invested time, effort and money
through paid and natural search in order to get visitors to land on
their site, nothing is more disappointing to find they leave before
achieving the goals intended for them to reach.
By means of web analytics, our clients record and visualize the progress
of visitors through their sites and see exactly where they leave and
join the paths designed for them to follow.
ivantage has long-term experience of many analytics packages, but
we recommend the use of the Google products – Google Analytics
and Urchin from Google – because of their low cost, advanced
functionality and easy availability. ivantage, being a Google Analytics
Authorized Consultant, provides setup, advisory and fully-managed services
to customers, as well as training.
Because Google Analytics is provided free of charge by Google, we
are able to apply a basic configuration to sites where we manage a paid-for
Adwords campaign. The results help us fine-tune the advertising campaign
for goal achievement and conversion.
However, many customers soon desire deeper analysis in order to direct
more general marketing activities. Google Analytics is a very capable
product and using the full extent of its facilities soon becomes complex
and resource-consuming. This is the point at which ivantage provides
a selection of services.
Analytics Accelerator
– a “get you started” service |
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Learn
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Troubleshooter
– a continuing product support and usage advice service |
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Analytics Insight
– a combination of the above, plus extra support in the area of
insight, analysis, interpretation and regular reporting |
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Training
– we provide both scheduled, public courses in combination with
our training partner Highlander and on-site training for classes
of up to 5 students. Whereas the former have defined course contents,
the on-site (private) courses may have their content tailored
to suit the specifics of the organization. |
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Learn more
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Learn all
about ivantage's services for web analytics
