ivantage's service overview
Having a site optimised to rank near the top of Search Engine results
should be the goal of all web site publishers. Despite giving good returns,
results take time to appear, so some agencies are tempted to use unsound
methods. ivantage employs only safe and ethical techniques which are
incorporated into a powerful and consistent methodology called HESEO.
Learn more about ivantage's
Natural Search and HESEO
The industry accepts that paid search (such as AdWords, Overture,
adCenter) can deliver increased visitor traffic in a short time. For
this reason, we recommend its use at the start of campaigns before Natural
Search starts to work. However, the quality of the traffic as measured
by its conversion to sales must be carefully and continually checked.
ivantage combines diligent and imaginative keyword research with the
the feedback of targeted analytics to deliver impressive RoI.
Learn more about ivantage's
paid search services
Web analytics are used to track visitors’ behaviour and progress
through a web site. They show exactly where visitors leave and join
the paths designed for them to follow. The use of analytics is essential
to make sure the visitor traffic produced by natural and paid search
campaigns is being converted to the transactions which produce the required
RoI. Analytics software is available from many sources but, for the
combination of value and capability which suits our customers, ivantage
recommends Google Analytics.
more about web analytics and ivantage's analytics' services
Analytics In a Box –
the secure and scalable Web analytics appliance
The experience of several years delivering natural and paid search
campaigns has shown that, time and again, one of the main obstacles
to success is the inability of a web site publisher to persuade the
site's development team (who may well be part of another company) to
implement, in anything like a timely fashion, the changes we have specified.
For this reason, we now offer a managed e-commerce service which enables
us to both design for good search results and implement them quickly.
We prefer to charge for this service on the basis of the increased revenues
resulting from the optimisation because this makes it effectively self-financing.
more about ivantage's Managed e-Commerce solution
Although we provide a fully managed service for many of our clients,
others prefer one which gets them started – after which we hand over
the subsequent work to the client's own people. We originally developed
our training services to satisfy this need and now provide them as a
stand-alone service to meet a growing demand. Topics cover all our specialisations
and are delivered as scheduled, public courses,
on-site standard courses and on-site tailored courses.
As ivantage has grown, many of the services which we originally delivered
as consultancy projects have evolved into packaged services as described
elsewhere in this site. However, every client's need is unique so we
frequently deliver work in the form of consultancy services, either
in combination with one or more packaged services or alone.
more about consultancy services