Analytics In a Box - details

Real time data capture and reporting

Do you need to understand how your customer buying patterns change by the hour or know what is the afternoon’s response to a just-launched campaign? No problem. Coradiant Analytics In a Box gives you the capability to analyze the data well within an hour and provide rollup reporting for a given time period or for units of time.

No log file maintenance

There is no need for either maintaining Web server log files or monitoring log servers for capacity planning calculations. The significant overheads associated with server-side configuration, database set up and log processing are vastly reduced. Because AIB collects the traffic destined for all Web servers, the data is consolidated into a single data set at the point of collection. It is therefore unnecessary for Urchin to re-combine the log file data from a collection of related load-sharing servers, and a significant amount of data processing is eliminated.

Tag-less traffic capture

Using a powerful session capture technology designed for the fast paced nature of Web traffic and pioneered in the TrueSight traffic analysis products, Coradiant Analytics In a Box passively captures visitor parameters with no detectable interference to network performance and stability. The possibility of tag-less data capture significantly reduces mistakes and gaps in tagging and increases the availability of reports that accurately reflect site behaviour.

AIB is connected directly into the user’s high-speed LAN connection on the protected side of the Firewall so as to monitor all network traffic as it passes on its way to the downstream Web server resources. The system is configured to identify and collect only the data streams destined for Web servers. It assembles the relevant data into its own raw log file equivalent which is subsequently processed by the Urchin installation instance on the unit.

Data security and full ownership

Unlike the case of Web analytics as a service, no data on Web traffic or user behaviour is ever sent out to the cloud for analysis. This eliminates the possibility of data sensitive operations accidentally losing control of key performance metrics and confirms their ability to assume full data ownership. In the case of organisations which need to retain personally identifiable information (PII), such data ownership is essential.

Powerful customer analytics with low ownership costs

All departments that wish to track user behaviour and conversion patterns over time have the benefit of accurate data with which informed conclusions and strategic decisions can be made. Enterprise-wide cost savings result from reduced network oversight and less time spent on tag-less implementation, easy configuration and rapid solution deployment.

 Download the Analytics In a Box data sheet (pdf)

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Learn about using Urchin to process web-server log files