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Analytics In a Box

Analytics In a Box is a turnkey Web analytics appliance that provides Urchin (from Google) Web analytics in an easy-to-implement, secure and rapid deployment model.

Powered by Coradiant’s innovative network-monitoring technology – pioneered in the TrueSight products – Analytics In a Box is the first turnkey appliance to provide Urchin Web analytics in an easy to implement, secure and rapid deployment model. It is simple to configure and deploys so quickly, users can begin collecting meaningful data within an hour. By using Analytics In a Box, users get can immediate insights into key performance data without the necessity of page tagging or waiting for server log files to be processed.

Analytics In a Box allows you to:

Deploy and maintain Web analytics running on a secure appliance situated within your firewall

Create analytics reports without having to configure Web servers or maintain/process server log files

Capture a richer data stream including form-fill data and post parameters that simply cannot be acquired through tagging or server log files

Use all the extensive features of Urchin to deliver a wide range of standard and custom reports, including the popular funnel diagrams showing visitor conversions at a glance

Put Analytics in the hands of people who need it most

Web analytics applications commonly collect data on visitor behaviour by tagging web pages with code that writes information to large log files. As sites change and reporting requirements evolve, it is necessary to both ensure new and changed pages are properly tagged, and to retrieve raw log files from archive storage in order to re-process them and extract the required information.

This puts a lot of pressure on corporate resources to ensure that tags are always up to date and that log files are, without, exception properly archived.

Hosted Web analytics services may be considered in an attempt to alleviate these pressures, but users quickly find that data security, ownership and retention policies do not meet the requirements of corporate responsibilities. The only solution is to operate the Web analytics service in-house and the best way to contain the resources devoted to it are by using a Web analytics appliance.

Choose Analytics In a Box as your Enterprise's Web analytics solution

In summary, typical issues encountered in a majority of Web analytics implementations include:

Complex tagging and/or log file maintenance

A lack of data security

Large costs attached to deploying and maintaining in-house solutions

The lack of real-time data

Hosted services being unwilling to provide the required level of care for the data they keep

Web analytics has become a complex undertaking often demanding the willing and reliable participation of IT departments. Users lament that current Web analytics solutions are not the nimble source of actionable data that Marketing and Sales organizations expected them to be. For them, a timely understanding of customer behaviour and the impact of that behaviour on goal attainment and conversions is crucial to their effectiveness and to being a winner in the marketplace.

Analytics in a Box

Powered by Coradiant technology, Analytics in a Box uses passive data capture techniques to put Web analytics directly in the hands of the people who need it– Marketers and Strategists – at the same time as avoiding the costs associated with retaining an IT department to support it.