Course description: Google Analytics training workshop for
on-site delivery
Audience
Google Analytics Training Course Workshop for On-site Delivery is a
one-day, fast-paced, practical, hands-on training session delivered
workshop-style and aimed at online marketers, web executives,
webmasters, agency account managers and account directors who need
to understand both Google Analytics' reports and how Google Analytics can
be optimised and configured to deliver insightful information from
web metrics.
Pre-requisites
Administration access to an active Google Analytics account and a
Google Adwords account is required for the duration of the course. A
training room, preferably with Internet-connected PCs for each
attendee (including the instructor) and a data projector for the
instructor’s PC.
Objectives
Upon successful completion of this course, both marketing and
technical students will be able to work together to configure Google
Analytics for all but the most complicated of websites in order to
ensure that the product can be used to accurately analyse how
visitors arrive at their website and how they behave and interact
with their website's content.
Course Overview
Session 1
What’s possible with web analytics
What’s possible with Google Analytics
Accessing Google Analytics (GA)
Best practice user administration
Account and profiles, structure and deployment
Duplicating profiles
Creating new profiles
Account settings
Profile settings
Session 2
Basic filter administration
Google Analytics visitor measurement methodology
Visitors, visits and Absolute Unique Visitors
New visitors and returning visitors
The Bounce rate
Page Impressions and Unique Page Impressions
Clicks and Visit discrepancies
Session 3
Advanced filter administration
New GA code versus old GA code
Google Analytics and cookie behaviour
Cookie sessions, referring sites and campaign tracking
Overriding last campaign tracking conversion attribution
Transferring cookie sessions over sub-domains and domains
Session 4
Calendars, timelines and date range comparisons
Using graphs to identify trends and problems
Your website’s visitors
Using custom segmentation with GA
Your website’s domain and GA
Session 5
Your traffic sources
The nature of direct, organic, PPC and referral traffic
Tracking and Integrating GA with Google Adwords
Tracking other online marketing campaigns such as Yahoo!, MSN and
e-mails with GA
Tracking off-line marketing campaigns such magazine and billboard
advertising
Session 6
Configuring goals and funnels
Configuring e-commerce
Configuring e-commerce for non e-commerce sites
Configuring site search
Configuring campaign tracking
Session 7
Tagging with the PageTracker
Tagging rich media, Flash and Ajax
Configuring the GA Event Tracker
Configuring the custom segmentation with GA
Your website’s domain and GA
Session 8
Your website’s content
Your visitors’ paths through content
Creating and analysing goals and funnels
The site overlay as a usability tool
Session 9
Your site and e-commerce
Using e-commerce on non e-commerce sites
Your site and on-site behaviour
Contact
ivantage to learn more or book training
