Whether you’re new to on-line marketing
or a seasoned veteran, ivantage’s introductory and advanced Google
Analytics training seminars will help you to:
Understand and
fluently interpret Google Analytics reports
Identify
and focus on reports that
are relevant to your business and your role
Take action to
improve your website’s marketing and commercial performance
Take action to improve
your Google Analytics’ implementation
Course overviews
Day 1
Day 2
Day 3
Day 4
Analytics 101
Introduction and User Training
The essentials you need to know about the interface, metrics,
Goals, KPIs and the reports that matter
Analytics 201
Advanced Analysis and Measurement
The advanced topics about data cleaning, filtering and digging deeper
for detailed analysis
Analytics 301
Advanced Tracking and Technical Implementations
The technical know-how for robust installs,
advanced filtering, Event Tracking and Custom Variables
Website Optimizer 101
Introduction to Landing Page Optimization
The essentials you need to know about landing page
testing and improving your site's conversion rate
AdWords 301
Advanced Optimisation Techniques
Advanced tools and optimisation tech- niques that you can use
to drive more profit from your campaigns
AdWords 302
Advanced Conversion Optimisation
Advanced measure- ment, ROI analysis and bidding strategies,
split testing and actionable tips
AdWords 101
Introduction to Paid Search Management
Learn about campaign structure, quality key-words,
conversion tracking and measuring results
AdWords 201
Building Profitable Paid Search Campaigns
Understand quality scores, problem diag- nosis,
dynamic keyword insertion, Display cam-paigns, remarketing
and the AdWords Editor
Day 1 – Analytics 101:
Introduction and User Training is a one day Google Analytics training course
aimed at people with responsibilities in the areas of sales,
marketing, content, business analysis and web development who need
to understand Google Analytics’ reports, interact with Google
Analytics and improve the way they go on to use the information
presented.
Day 2 – Analytics 201:
Advanced Analysis and Measurement is a one day
Google Analytics training course aimed at those with responsibilities in the areas of sales,
marketing, content, business analysis and web development who need
to take their understanding of Google Analytics to the next level,
including data cleansing, best practice analysis and taking actions
based on Google Analytics’ reports.
Day 3 – Analytics 301:
Advanced Tracking and Technical Implementations is a one
day Google Analytics training course aimed at those with responsibility for managing the
deployment and/or the administration of a Google Analytics
implementation or for those whose role requires them to have a deep
understanding of Google Analytics’ advanced tracking capabilities
and common implementation practices in simple and complex
environments.
Day 4 – Website Optimizer 101:
Introduction to Landing Page Optimization is a one day Google Website
Optimizer training course
aimed at marketers with website performance responsibilities who intend to start running
Google Website Optimizer experiments to improve the visitor-to-goal
conversion rate by means of testing alternative content and
accurately comparing outcomes.
Day 1 – AdWords 301:
Advanced Optimisation Techniques,
is designed for individuals who have graduated from the AdWords 101 and 201 courses or
have equivalent experience. It focuses on advanced optimizations that can be used to
drive more profit from campaigns. It also dives into some of the more advanced tools
and features that AdWords has to offer.
Day 2 – AdWords 302:
Advanced Conversion Optimisation, follows on from 301 and focuses on both advanced measurement
and increasing success through conversion tracking, ROI analysis and advanced bidding strategies.
It also explores the benefits of testing particular elements of online advertising campaigns and gives
actionable advice on how to devise and conduct strategic tests.
Day 3 – AdWords 101:
Introduction to Paid Search Management,
is a one day Google AdWords training course aimed at online marketers, web executives,
webmasters, agency account managers/directors, and campaign
managers who need to set-up, manage and optimise Google AdWords
paid search campaigns, following industry best practice to start
generating profitable website traffic.
Day 4 – AdWords 201:
Building Profitable Paid Search Campaigns, is aimed at an audience
similar to that of the AdWords 101 course, but is for those who require
Google AdWords training to give a deeper appreciation of the product’s many
advanced concepts and
who need to further optimise AdWords campaigns to improve profitability.
What are the benefits of attending?
After successful completion of Day 1 – Analytics 101:
Introduction and User Training, students will be able to understand how Google
Analytics can be used to accurately analyse how visitors arrive at
their website, how they behave and the ways in which they interact
with their website’s content.
After successful completion of Day 2 – Analytics 201:
Advanced Analysis and Measurement, students following this
Google Analytics Training will be able to understand how
the product can be used to improve website performance.
After successful completion of Day 4 – Website Optimizer 101:
Introduction to Landing Page Optimization, students
completing this Google Website Optimizer training will be able
to plan and conduct tests on alternative versions and layouts of landing pages
using the Google Website Optimizer.
After successful completion of Day 1 –
AdWords 301: Advanced Optimisation Techniques, students participating in this Google
AdWords training course will understand how
to make use of the more advanced tools and optimisation techniques
available within Google AdWords. This will help to drive more profit
from campaigns.
After successful completion of Day 2 –
AdWords 302: Advanced Conversion Optimisation, students will know how to
measure their campaigns' conversion effectively and usethe knowledge
to develop more effective bidding
strategies. Students will also understand how to fine tune campaigns through
effective, measurable split testing techniques and campaign analysis.
After successful completion of Day 3 –
AdWords 101: Introduction to Paid Search Management, students
will have planned their first campaign and learned step-by-step how to
set up and manage it in a cost effective way. They will be
familiar navigating around the interface, know how to build and
develop effective keyword lists, and understand how to track and
measure performance at all levels so that they can go on to optimise
their campaigns in the future.
After successful completion of Day 4 –
AdWords 201: Building Profitable Paid Search Campaigns, students
will be able to manage, optimise and develop more sophisticated Google AdWords
campaigns. They will know how to refine and improve their keyword lists,
diagnose problems and how to set up effective remarketing campaigns on the
Google Display Network.
What’s the format of the training?
The seminars are hands-on courses where attendees use their own
Google Analytics account and their own data, completing exercises
under the direction of an experienced instructor. In our opinion,
this format is the most effective for adult learning and knowledge
retention. Our seminar leader presents material using PowerPoint,
engaging students with relevant theory, practical examples and
exercises to reinforce key concepts.
Who are the instructors?
Most of our Google Analytics workshops are delivered by Matt
Trimmer, Principal Consultant and Managing Director of ivantage, who
brings his practical consulting experience and passion for the
Internet into the classroom to vitalize the sessions. Read
Matt’s
biography on our team page. Matt is a Google Analytics Seminar
Leader.
Most of the Google AdWords workshops are led by Sharron Lonsdale
who, by virtue of also being a Google Analytics Seminar
Leader, is able to give Matt an occasional break as a Google Analytics
instructor. Sharron is a Senior Consultant at ivantage and
possesses a thoroughness and attention to detail which ensures that
students do not leave a course without having got the most from it.
Read Sharron’s
biography on our team page.
I would like to talk to the instructors before I attend
– how do I do that?
Please contact the instructors directly (see below) or, for sales
information, call +44 (0)33 0808 0010.
Matt Trimmer +44
(0)7786 930 032 specialises in Google Analytics and Google Website Optimizer training
Sharron Lonsdale
+44 (0)20 3008 7305 specializes in Google AdWords training
I would like some more information before I attend How do I get
that?
Feel free to contact
us now to discuss your requirements.
How do I book?
Please select a suitable date to attend from our list of courses and
enter the number of tickets you require, and then select ‘Order
Now’. All our public training courses can then be paid for by credit
card using Google Checkout, or payment by invoice may be requested.
Are there any pre-requisites for attending?
Pre-requisites for Google Analytics training
For Google Analytics training, attendees will require on-line administration
access to an active (recording some data) Google Analytics account and, if you
are using Google Adwords, administrative access to a Google Adwords account for
the duration of the training. If you do not have access to an active Google
Analytics account, we can provide you with user access to a test account for the
duration of the course. However, this is not as good as working with your own
data!
A prerequisite of attending the 201 course is having completed the 101 course
or possessing equivalent knowledge. A prerequisite of attending the 301 course
is having completed the 101 and 201 courses or possessing equivalent knowledge.
Pre-requisites for Google AdWords Training
For Google AdWords training, attendees will require on-line administration
access to an active Google AdWords account for the duration of the training. If
you do not have access to a Google AdWords account, the trainer will help create
one on the day.
A prerequisite of attending the 201 course is having completed the 101 course
or possessing equivalent knowledge. A prerequisite of attending the 301 and 302
courses is having completed the 101 and 201 courses or possessing equivalent
knowledge.
Pre-requisites for Google Website Optimizer Training
For Google Website Optimizer training, attendees will require on-line
administration access to an active (recording some data) Google Analytics
account.
A prerequisite of attending the Website Optimizer 101 course is having
completed the Google Analytics 101, 201 and 301 courses or possessing equivalent
knowledge.
Pre-requisites for SEO Training
For SEO training, it is preferable for all attendees to have on-line
administration access to an active (recording some data) Google Analytics
account.
A prerequisite of attending the SEO Advanced course is having attended the
SEO Essentials course or possessing equivalent knowledge.
What are your Terms and Conditions?
Our training terms and conditions can be read here
and you will be asked to accept these terms and conditions in order to secure your
booking.
Can these courses be run on-site at my company?
Yes, private on-site training courses represent better value with an
audience of three or more students and allow the instructor to focus
on the client’s specific website, environment and challenges. We run
private, on-site Google Analytics workshops virtually every week.
Courses work best in a quiet training room, where students should
be individually equipped with Internet-connected PCs. In the absence
of an on-site training room, a board room or meeting room works well
with attendees bringing their own laptops with them or using
previously set-up desktop PCs.
Feel free to contact
us now to discuss your requirements.
“The course was great and
I would suggest taking this course to
help your company with Marketing and other aspects of the
business. Google Analytics is so complex and there is so much to
learn that taking this course is the only way to figure it all out
correctly. Great course.”
Andrew, Marketing Associate,
Pro Athlete Inc, Kansas City, MO, USA
“I thought this was one of the
best courses I have taken. The
instructor was very engaging. He spent the time to listen to our
challenges and addressed the solutions. All the tips and tricks to
work-around were very helpful. Awesome!!!”
Customer Insight Manager, River Island
“Not only was a whole new level of
analytics opened up to me, but
useful and powerful bits of information were departed to make
immediate and impactful improvements on my site before I even left
the classroom.”
Kristen Hess, New
Horizons eMarketing Specialist, Austin, TX, USA
“By completing the GA advanced
training session I now have a
better understanding of the capabilities of Google Analytics. I
will be putting all of the training I received into practice
immediately. The course was excellent!”
Head of SEO,
agenda21 digital
“Excellent in-depth overview
of Google Analytics. Good theory
supported with practical hands-on examples. Great trainer -
knowledgeable and personable. Highly recommended so that you can
better understand what is happening on your website. You're flying
blind without this knowledge.”
Frank Sobyak, Director
of Internet Business Development, Park
Place, Plano, TX, USA
“The course was an excellent
introduction to Google Analytics and
made you think not only about the statistics but also about the
purpose of the website. Matt was excellent, answering all
questions and setting the right pace for the group.”
Understand and
fluently interpret Google Analytics reports
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