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Google Analytics training with ivantage

Google Analytics training with ivantage
click on the boxes below to review each day's syllabus
Google AdWords courses overview Google Analytics courses overview

Harness the power of Google Analytics

Whether you’re new to on-line marketing or a seasoned veteran, ivantage’s introductory and advanced Google Analytics training seminars will help you to:

Understand and fluently interpret Google Analytics reports

Identify and focus on reports that are relevant to your business and your role

Take action to improve your website’s marketing and commercial performance

Take action to improve your Google Analytics’ implementation

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  Course overviews
  Day 1 Day 2 Day 3 Day 4
Google Analytics training courses

Analytics 101

Introduction and User Training

The essentials you need to know about the interface, metrics, Goals, KPIs and the reports that matter

Analytics 201

Advanced Analysis and Measurement – 1

The advanced topics about data cleaning, filtering and digging deeper for detailed analysis

Analytics 202

Advanced Analysis and Measurement – 2

Advanced topics analysing data relating to organic search, paid search and social media

Analytics 301

Advanced Tracking and Technical Implementations

The technical know-how for robust installs, advanced filtering, Event Tracking and Custom Variables

Google AdWords courses 

AdWords 301

Advanced Optimisation Techniques

Advanced tools and optimisation tech- niques that you can use to drive more profit from your campaigns

AdWords 302

Advanced Conversion Optimisation

Advanced measure- ment, ROI analysis and bidding strategies, split testing and actionable tips

AdWords 101

Introduction to Paid Search Management

Learn about campaign structure, quality key-words, conversion tracking and measuring results

AdWords 201

Building Profitable Paid Search Campaigns

Understand quality scores, problem diag- nosis, dynamic keyword insertion, Display campaigns, ad extensions and the AdWords Editor

How to decide – which days to sign up for

Day 1 – Analytics 101: Introduction and User Training is a one-day course aimed at both in-experienced and experienced Google Analytics users with responsibilities in the areas of marketing, content, analysis, sales and web development who need to understand Google Analytics reports in greater detail, interact with Google Analytics and improve the way they go on to use the information presented.

Day 2 – Analytics 201: Advanced Analysis and Measurement – 1 is a one-day course aimed at people with responsibilities in the areas of marketing, content, analysis, sales and web development who need to improve the quality and scope of data collected by Google Analytics and to improve on its subsequent analysis.

Day 3 – Analytics 202: Advanced Analysis and Measurement – 2 is a one-day course aimed at people with responsibilities in the areas of marketing, content, analysis, sales and web development who need to take their analysis of organic search, paid search and social media to the next level.

Day 4 – Analytics 301: Advanced Tracking and Technical Implementations is a one-day course aimed at those with responsibility for managing the deployment and/or the administration of a Google Analytics implementation or for those whose role requires them to have a deep understanding of Google Analytics advanced tracking capabilities and common implementation practices in simple through to complex environments using the very latest technologies Google has to offer.


Day 1 – AdWords 301: Advanced Optimisation Techniques, is designed for individuals who have graduated from the AdWords 101 and 201 courses or have equivalent experience. It focuses on advanced optimizations that can be used to drive more profit from campaigns. It also dives into some of the more advanced tools and features that AdWords has to offer.

Day 2 – AdWords 302: Advanced Conversion Optimisation, follows on from 301 and focuses on both advanced measurement and increasing success through conversion tracking, ROI analysis and advanced bidding strategies. It also explores the benefits of testing particular elements of online advertising campaigns and gives actionable advice on how to devise and conduct strategic tests.

Day 3 – AdWords 101: Introduction to Paid Search Management, is a one day Google AdWords training course aimed at online marketers, web executives, webmasters, agency account managers/directors, and campaign managers who need to set-up, manage and optimise Google AdWords paid search campaigns, following industry best practice to start generating profitable website traffic.

Day 4 – AdWords 201: Building Profitable Paid Search Campaigns, is aimed at an audience similar to that of the AdWords 101 course, but is for those who require Google AdWords training to give a deeper appreciation of the product’s many advanced concepts and who need to further optimise AdWords campaigns to improve profitability.

What are the benefits of attending?

After successful completion of Day 1 – Analytics 101: Introduction and User Training, students will be able to understand how Google Analytics can be used to accurately analyse how visitors arrive at their website, how they behave and the ways in which they interact with their website’s content.

After successful completion of Day 2 – Analytics 201: Advanced Analysis and Measurement – 1, students following this Google Analytics Training will be able to understand how the product can be used to improve website performance.

After successful completion of Day 3 – Analytics 202: Advanced Analysis and Measurement – 2, students following this Google Analytics Training will be able to understand how the product can be used at the next level to improve performance relating to the areas of organic search, paid search and social media.

After successful completion of Day 4 – Analytics 301: Advanced Tracking and Technical Implementations, students will be able to implement and configure Google Analytics for all but the most complicated of websites.


After successful completion of Day 1 – AdWords 301: Advanced Optimisation Techniques, students participating in this Google AdWords training course will understand how to make use of the more advanced tools and optimisation techniques available within Google AdWords. This will help to drive more profit from campaigns.

After successful completion of Day 2 – AdWords 302: Advanced Conversion Optimisation, students will know how to measure their campaigns' conversion effectively and usethe knowledge to develop more effective bidding strategies. Students will also understand how to fine tune campaigns through effective, measurable split testing techniques and campaign analysis.

After successful completion of Day 3 – AdWords 101: Introduction to Paid Search Management, students will have planned their first campaign and learned step-by-step how to set up and manage it in a cost effective way. They will be familiar navigating around the interface, know how to build and develop effective keyword lists, and understand how to track and measure performance at all levels so that they can go on to optimise their campaigns in the future.

After successful completion of Day 4 – AdWords 201: Building Profitable Paid Search Campaigns, students will be able to manage, optimise and develop more sophisticated Google AdWords campaigns. They will know how to refine and improve their keyword lists, diagnose problems and how to set up effective campaigns on the Google Display Network.

What’s the format of the training?

The seminars are hands-on courses where attendees use their own Google Analytics account and their own data, completing exercises under the direction of an experienced instructor. In our opinion, this format is the most effective for adult learning and knowledge retention. Our seminar leader presents material using PowerPoint, engaging students with relevant theory, practical examples and exercises to reinforce key concepts.

Who are the instructors?

Most of our Google Analytics workshops are delivered by Matt Trimmer, Principal Consultant and Managing Director of ivantage, who brings his practical consulting experience and passion for the Internet into the classroom to vitalize the sessions. Read Matt’s biography on our team page. Matt is a Google Analytics Seminar Leader.

Most of the Google AdWords workshops are led by Sharron Lonsdale who, by virtue of also being a Google Analytics Seminar Leader, is able to give Matt an occasional break as a Google Analytics instructor. Sharron is a Senior Consultant at ivantage and possesses a thoroughness and attention to detail which ensures that students do not leave a course without having got the most from it. Read Sharron’s biography on our team page.

I would like to talk to the instructors before I attend – how do I do that?

Please contact usand we can have a chat.

Matt Trimmer - specialist in Google Analytics and Google Tag Manager training Sharron Lonsdale - specialist in Google AdWords training

Matt Trimmer
specialises in Google Analytics and
Google Tag Manager training

Sharron Lonsdale
specializes in Google AdWords training

I would like some more information before I attend – How do I get that?

Feel free to contact us now to discuss your requirements.

How do I book?

Please select a suitable date to attend from our list of courses and enter the number of tickets you require, and then select ‘Order Now’. All our public training courses can then be paid for by credit card using Google Checkout, or payment by invoice may be requested.

Are there any pre-requisites for attending?

Pre-requisites for Google Analytics training

  1. For Google Analytics training, attendees will require on-line administration access to an active (recording some data) Google Analytics account and, if you are using Google AdWords, administrative access to a Google AdWords account for the duration of the training. If you do not have access to an active Google Analytics account, we can provide you with user access to a test account for the duration of the course. However, this is not as good as working with your own data!
  2. A prerequisite of attending the 201 course is having completed the 101 course or possessing equivalent knowledge. A prerequisite of attending the 202 course is having completed the 201 course or possessing equivalent knowledge. Please examine the detailed syllabus of the day you intend to miss to make sure you are fully familiar with all concepts. A prerequisite of attending the 301 course is having completed the 101, 201 and 202 courses or possessing equivalent knowledge.

Pre-requisites for Google AdWords Training

  1. For Google AdWords training, attendees will require on-line administration access to an active Google AdWords account for the duration of the training. If you do not have access to a Google AdWords account, the trainer will help create one on the day.
  2. A prerequisite of attending the 201 course is having completed the 101 course or possessing equivalent knowledge. A prerequisite of attending the 301 and 302 courses is having completed the 101 and 201 courses or possessing equivalent knowledge.

Pre-requisites for SEO Training

  1. For SEO training, it is preferable for all attendees to have on-line administration access to an active (recording some data) Google Analytics account.
  2. A prerequisite of attending the SEO Advanced course is having attended the SEO Essentials course or possessing equivalent knowledge.

What are your Terms and Conditions?

Our training terms and conditions can be read here and you will be asked to accept these terms and conditions in order to secure your booking.

Can these courses be run on-site at my company?

Yes, private on-site training courses represent better value with an audience of three or more students and allow the instructor to focus on the client’s specific website, environment and challenges. We run private, on-site Google Analytics workshops virtually every week.

Courses work best in a quiet training room, where students should be individually equipped with Internet-connected PCs. In the absence of an on-site training room, a board room or meeting room works well with attendees bringing their own laptops with them or using previously set-up desktop PCs.

Feel free to contact us now to discuss your requirements.

 

Read the Google Analytics 101 course description

Read the Google Analytics 201 course description

Read the Google Analytics 202 course description

Read the Google Analytics 301 course description

Read the Google AdWords 101 course description

Read the Google AdWords 201 course description

Read the Google AdWords 301 course description

Read the Google AdWords 302 course description

 

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Accredited training

In association with Google's

Seminars for Success


Your Google Analytics
Certified Trainer

Matt Trimmer

Matt Trimmer ivantage - a Google Certified Trainer

See Matt’s latest reviews here

Matt TrimmerView Matt Trimmer’s profile


Your Google AdWords
Trainer

Sharron Lonsdale

Sharron Lonsdale ivantage - a Google Certified Trainer

See Sharron’s latest reviews here

Sharron LonsdaleView Sharron Lonsdale’s profile

 

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Accreditations

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Analytics attendees say:

“The course was great and I would suggest taking this course to help your company with Marketing and other aspects of the business. Google Analytics is so complex and there is so much to learn that taking this course is the only way to figure it all out correctly. Great course.”

Andrew, Marketing Associate, Pro Athlete Inc, Kansas City, MO, USA

“I thought this was one of the best courses I have taken. The instructor was very engaging. He spent the time to listen to our challenges and addressed the solutions. All the tips and tricks to work-around were very helpful. Awesome!!!”

Customer Insight Manager, River Island

“Not only was a whole new level of analytics opened up to me, but useful and powerful bits of information were departed to make immediate and impactful improvements on my site before I even left the classroom.”

Kristen Hess, New Horizons eMarketing Specialist, Austin, TX, USA

“By completing the GA advanced training session I now have a better understanding of the capabilities of Google Analytics. I will be putting all of the training I received into practice immediately. The course was excellent!”

Head of SEO, agenda21 digital

“Excellent in-depth overview of Google Analytics. Good theory supported with practical hands-on examples. Great trainer - knowledgeable and personable. Highly recommended so that you can better understand what is happening on your website. You're flying blind without this knowledge.”

Frank Sobyak, Director of Internet Business Development, Park Place, Plano, TX, USA

“The course was an excellent introduction to Google Analytics and made you think not only about the statistics but also about the purpose of the website. Matt was excellent, answering all questions and setting the right pace for the group.”

Director of Finance, Remet UK Ltd

 

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