Training by ivantage
ivantage provides training in the following subject areas
Natural search (SEO)
Paid search (PPC) –
with Google Adwords, MSN adCenter, Yahoo! Sponsored Search
Web analytics – with
Google Analytics and Urchin from Google
Email Marketing
Training is available in three formats
Public courses, delivered
to a regular schedule and hosted by our
training partner and fellow GAAC, Highlander
Private courses
using a standard syllabus, delivered by arrangement,
customarily on our client’s premises
Private courses
having a customised syllabus, delivered by
arrangement, customarily on our client’s premises
We also run Team Workshops aimed at client teams – typically
comprising marketing and technical staff – who need to take control
of a project and make rapid progress. Workshops may be run either at
our client’s premises, or off-site in a residential setting to
reduce distractions and facilitate a more intensive approach.
The following are examples of typical Team Workshop course contents
Search engine
optimisation
Website rejuvenation
Google Analytics
Visitor conversion
improvement
From time to time, clients engage us to run overview or introductory
courses for audiences which are larger than those possible for
hands-on training. In these cases, the intention is to explain the
concepts and benefits of a particular topic in order to bring a
group of staff to a common level of understanding which may be
beneficial to the progress of a campaign or project.
Review the standard
syllabus for "an Introduction to Google Analytics"
Book a
scheduled course
online with Highlander training
Contact ivantage and
ask questions about training
