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Training by ivantage

ivantage provides training in the following subject areas

Natural search (SEO)
Paid search (PPC) – with Google AdWords, MSN adCenter, Yahoo! Sponsored Search
Web analytics – with Google Analytics and Urchin from Google
Email Marketing

Training is available in three formats

Public courses, delivered to a regular schedule and hosted at a specialized training facility in Central London within easy reach of public transport links
Private courses using a standard syllabus, delivered by arrangement, customarily on our client’s premises
Private courses having a customised syllabus, delivered by arrangement, customarily on our client’s premises

We also run Team Workshops aimed at client teams – typically comprising marketing and technical staff – who need to take control of a project and make rapid progress. Workshops may be run either at our client’s premises, or off-site in a residential setting to reduce distractions and facilitate a more intensive approach.

The following are examples of typical Team Workshop course contents

Search engine optimisation

Website rejuvenation

Google Analytics and Urchin Software

Visitor conversion improvement

From time to time, clients engage us to run overview or introductory courses for audiences which are larger than those possible for hands-on training. In these cases, the intention is to explain the concepts and benefits of a particular topic in order to bring a group of staff to a common level of understanding which may be beneficial to the progress of a campaign or project.

Course contents

All courses		See the contents of all courses in a single view
Google Analytics		review the course contents of . . . Day 1 – Introduction and User Training (GA 101) Day 2 – Advanced Analysis and Measurement (GA 201) Day 3 – Advanced Tracking and Technical Implementations (GA 301) Day 4 – Google Website Optimizer (WSO 101)
Urchin		review the course contents of . . . Urchin Software onsite workshops
AdWords		review the course contents of . . . Day 1 – Advanced Optimization Techniques (GAD 301) Day 2 – Advanced Conversion Optimization (GAD 302) Day 3 – Introduction to Paid Search Management (GAD 101) Day 4 – Building Profitable Paid Search Campaigns (GAD 201)
SEO		review the course contents of . . . SEO Training onsite workshop
Book . . .		a scheduled course online
Contact . . .		ivantage and ask questions about training

Accredited training

If your interest in Google Analytics is serious and its reports are intended to be an important guide to both your online marketing activities and the RoI you are looking for, it is a false economy to cut corners on training. You make investments in training infrequently and the extent of a trainee’s skill at the end of training significantly affects their future capabilities to deliver the outcomes you require.

By choosing a Google Analytics Certified Partner to provide your training, you can ensure that you are giving your colleagues the very best start in their engagement with Web analytics and your organization the very best chance of getting the business results you have targeted.

Contact ivantage

Feedback from clients

"The tutors were very good and credible"

Web Master, Mydish.co.uk

"Superb overview of a complex tool - so clear even a marketing bloke could understand it!"

Web Manager, Holiday Property Bond

"Matt was a very competent and informed trainer. Very useful course."

Senior Manager, Capita

"It was a good introduction (despite having used some Google analysis tools before)."

Programme Manager, Loyalty Management Group

See more testimonials . . .

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Content and optimisation by ivantage