ivantage intelligent search marketing specialists

Training by ivantage

Training services from ivantage

ivantage provides training in the following subject areas

Natural search (SEO)

Paid search (PPC) – with Google Adwords, MSN adCenter, Yahoo! Sponsored Search

Web analytics – with Google Analytics and Urchin from Google

Email Marketing

Training is available in three formats

Public courses, delivered to a regular schedule and hosted by our training partner and fellow GAAC, Highlander

Private courses using a standard syllabus, delivered by arrangement, customarily on our client’s premises

Private courses having a customised syllabus, delivered by arrangement, customarily on our client’s premises

We also run Team Workshops aimed at client teams – typically comprising marketing and technical staff – who need to take control of a project and make rapid progress. Workshops may be run either at our client’s premises, or off-site in a residential setting to reduce distractions and facilitate a more intensive approach.

The following are examples of typical Team Workshop course contents

Search engine optimisation

Website rejuvenation

Google Analytics

Visitor conversion improvement

From time to time, clients engage us to run overview or introductory courses for audiences which are larger than those possible for hands-on training. In these cases, the intention is to explain the concepts and benefits of a particular topic in order to bring a group of staff to a common level of understanding which may be beneficial to the progress of a campaign or project.

Review the standard syllabus for "an Introduction to Google Analytics"

Book a scheduled course online with Highlander training

Contact ivantage and ask questions about training

 

Accredited training

If your interest in Google Analytics is serious and its reports are intended to be an important guide to both your online marketing activities and the RoI you are looking for, it is a false economy to cut corners on training. You make investments in training infrequently and the extent of a trainee’s skill at the end of training significantly affects their future capabilities to deliver the outcomes you require.

By choosing a Google Analytics Authorized Consultant to provide your training, you can ensure that you are giving your colleagues the very best start in their engagement with Web analytics and your organization the very best chance of getting the business results you have targeted.

Accredited Google Analytics training

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