Course description: Search Engine Optimisation (SEO) training
workshop for on-site delivery
Audience
Search Engine Optimisation (SEO) Training course Workshop for
On-site Delivery is a 2-day, fast paced, practical, hands-on
course aimed at online marketers, web executives, webmasters, agency
account managers and campaign managers who want to understand what
SEO is and how to plan and implement an SEO campaign for their own
website using internal resources or by engaging an agency.
Pre-requisites
No knowledge of search marketing is assumed or required but
candidates should have an appreciation of search marketing being a
key component of an effective Internet marketing strategy.
Objectives
Upon successful completion of this course, students will be able to
analyse websites in some technical detail and to asses their
effectiveness for crawling search engines to find, read, crawl,
index and rank them. Students will able to build and implement an
advanced SEO strategy and action plan including the use of ethical
link building through established Internet websites and modern
social networking media.
Course Overview
Session 1
Introductions and agenda
Search Engine Marketing (SEM)
The power of search
Organic search (SEO) versus paid search (PPC)
Crawling search engines and how they work
Meta search engines
Web directories
Which search engines to focus on
What is Search Engine Optimisation (SEO)
The find, read, crawl, index and rank of SEO
Session 2
The find, read, crawl, index and rank of SEO and your website
Dynamic and database-driven sites
Images, Frames, iframes JavaScript, and AJAX
Website architecture
Domain and sub-domain structures and configurations
URLs and redirection
Examining HTTP streams
Browsers as SEO tools
Firefox SEO tools
URL rewriting
Transitioning websites and maintaining rankings
Session 3
On-site ranking factors including Title tags, Meta tags and
content
On-site ranking factors including domains, sub-domains and URLs
On-site ranking factors such internal links, anchor text,
sitemaps and Google Webmaster Tools
Off-site ranking factors and inbound links
Google Page Rank
Session 4
Understanding spam
Duplication
Doorway pages
Cloaking
Keyword stuffing
Understanding and combating penalties
Understanding and combating exclusion
Session 5
Advanced link building
One-way link building
Reciprocal link building
Director submissions
Online press releases
Social Media press releases
Social networking
Article submissions
Link baiting
Session 6
Planning and implementing your SEO strategy
Measuring SEO with position checking
Measuring SEO with Google Analytics
Researching keywords
Planning, prioritising and implementing on-site changes
Planning, prioritising and implementing off-site link building
Pre-requisites for SEO Training
- For SEO training, it is preferable for all attendees to have on-line
administration access to an active (recording some data) Google Analytics
account.
- A prerequisite of attending the SEO Advanced course is having attended the
SEO Essentials course or possessing equivalent knowledge.
Contact
ivantage to learn more or book training
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