default_mobilelogo
Google Analytics

Why Google Analytics training with ivantage?

ivantage has been teaching digital professionals about Google Analytics since 2005, when Google awarded us with Google Analytics Certified Partner status. Every year we attend the annual Google Analytics Summit in California to ensure what we teach is up to date, accurate and industry leading. Our Google Analytics course is the most in-depth and comprehensive Google Analytics training course available. Key highlights of our Google Analytics training are:

  • Professional computer training room
  • Experienced practitioner leading and teaching
  • Practical learning and doing
  • Use your own Google Analytics account
  • Updated for the latest features
  • Google Analytics Certified since 2005
  • Last Google Analytics Partner Summit attended - June 2015
  • Key theory, backed up by slide and whiteboard sessions

Google Analytics Training Curriculum

Our Google Analytics Training offers you the opportunity to learn about Google Analytics at an introductory but fast moving 101 level through to advanced analysis on 201 and 202 up to architecture, processing, configuration, extending and auditing on 301. In addition, Google Tag Manager 101 runs at end of our four day Google Analytics course so you can learn how best to deploy Google Analytics with Google Tag Manager.

Google Analytics - Course Stream
Analytics 101 Analytics 201 Analytics 202 Analytics 301 Tag Manager 101

What is the training format?

Log-on to your Google Analytics account using our computers (or feel free to bring your own) as you follow the instructor showing you how to use key Google Analytics features and reports, backed-up by key theory sessions using slides and white-board explanations.

Who should attend?

Digital marketers, aspiring digital markers, digital professionals, aspiring digital professionals, software engineers, sales professionals, account professionals, content professionals and business owners.

What did past attendees think?

All our attendees are asked to complete our continuous feedback survey and submit an honest, considered and fair review which we publish on our site and via eKomi. You can read these reviews on our site and on eKomi.



"Detail-oriented SEO and Online Marketing course"

Excellent course providing an in-depth look at Marketing tracking capabilities. Very detail-oriented, highly focused on SEO.
Google Analytics 202 – Advanced Analysis & Measurement (2)
Date published: 14/10/2015 16:06:14
5 / 5 stars

Open, public training
Google Analytics 202
Advanced Analysis & Measurement (2)

"Excellent course providing an in-depth look at Marketing tracking capabilities. Very detail-oriented, highly focused on SEO."

on 14/10/2015 16:06:14

Position: Digital Analyst
Company: Salt Mobile



"Google Analytics. Getting the best out of your site"

A good course showing all the basic uses and how to use them. Very good starting point to build on
Google Analytics 101 – Introduction & User Training
Date published: 28/09/2015 12:49:11
5 / 5 stars

Open, public training
Google Analytics 101
Introduction & User Training

"A good course showing all the basic uses and how to use them. Very good starting point to build on"

on 28/09/2015 12:49:11

Position: Digital Developer
Company: Precision Marketing Group



"Good way to understand the technical side of GA"

The course covers a lot of information about the GA as a whole but does not give enough information and time to practice techniques of retrieving particular data/reports. It helps to understand where to find information but does not teach you why you need it or why these metrics are better than other.
Google Analytics 101 – Introduction & User Training
Date published: 28/09/2015 11:37:52
4 / 5 stars

Open, public training
Google Analytics 101
Introduction & User Training

"The course covers a lot of information about the GA as a whole but does not give enough information and time to practice techniques of retrieving particular data/reports. It helps to understand where to find information but does not teach you why you need it or why these metrics are better than other. "

on 28/09/2015 11:37:52

Position: Digital Campaign manager
Company: Global Blue



"Mind blowing"

Very full on for someone who thought they knew more they than they did. Mind blown. Very glad I didn't do all four days on the trot, I wouldn't have retained anything after day 2.
Google Analytics 201 – Advanced Analysis & Measurement
Date published: 27/08/2015 17:41:14
5 / 5 stars

Open, public training
Google Analytics 201
Advanced Analysis & Measurement

"Very full on for someone who thought they knew more they than they did. Mind blown. Very glad I didn't do all four days on the trot, I wouldn't have retained anything after day 2."

on 27/08/2015 17:41:14

Position: Marketing Manager
Company: Nederlander



"great GA course worth time and money!"

Very intensive, fast-paced course, packed with real-life tips to be used right after you get back to the office. Matt has an amazing, hands-on knowledge with GA and experience with teaching so there was not a single minute wasted. I definitely recommend iVantage courses and I look forward to book another one soon!
Google Analytics 201 – Advanced Analysis & Measurement
Date published: 06/08/2015 16:43:13
5 / 5 stars

Open, public training
Google Analytics 201
Advanced Analysis & Measurement

"Very intensive, fast-paced course, packed with real-life tips to be used right after you get back to the office. Matt has an amazing, hands-on knowledge with GA and experience with teaching so there was not a single minute wasted. I definitely recommend iVantage courses and I look forward to book another one soon!"

on 06/08/2015 16:43:13

Position: Corporate Digital Strategy Director
Company: Blue Bay Resorts



"Technical deep-dive for implementers"

This technical training day was an excellent resource for me in order to do the last fine-tuning of our implementation of GA.
Google Analytics 301 – Advanced Tracking & Technical Implementations
Date published: 14/10/2015 15:46:47
5 / 5 stars

Open, public training
Google Analytics 301
Advanced Tracking & Technical Implementations

"This technical training day was an excellent resource for me in order to do the last fine-tuning of our implementation of GA. "

on 14/10/2015 15:46:47

Position: Digital Analyst
Company: Salt Mobile



"Good way to understand the technical side of GA"

There was too much tech information (cookies, coding, debugging) slight repetition on the URL builder and how GA works but we had more time to practice the stuff we learnt.
Google Analytics 201 – Advanced Analysis & Measurement
Date published: 28/09/2015 11:41:02
4 / 5 stars

Open, public training
Google Analytics 201
Advanced Analysis & Measurement

"There was too much tech information (cookies, coding, debugging) slight repetition on the URL builder and how GA works but we had more time to practice the stuff we learnt."

on 28/09/2015 11:41:02

Position: Digital Campaign manager
Company: Global Blue



"Google Analytics. Getting the best out of your site"

Very good course. Gave different insights on how to use the technology and what ways it could be used. Showed a lot of useful functionality that will be very helpful
Google Analytics 101 – Introduction & User Training
Date published: 28/09/2015 11:19:01
5 / 5 stars

Open, public training
Google Analytics 101
Introduction & User Training

"Very good course. Gave different insights on how to use the technology and what ways it could be used. Showed a lot of useful functionality that will be very helpful"

on 28/09/2015 11:19:01

Position: Digital Developer
Company: Precision Marketing Group



"Gain an advantage with ivantage"

Informative, eye opening in my case and very useful. The fact that you an access the course slides post course is great - although some of the read more links appear to be broken.
Google Analytics 101 – Introduction & User Training
Date published: 27/08/2015 17:32:55
5 / 5 stars

Open, public training
Google Analytics 101
Introduction & User Training

"Informative, eye opening in my case and very useful. The fact that you an access the course slides post course is great - although some of the read more links appear to be broken."

on 27/08/2015 17:32:55

Position: Marketing Manager
Company: Nederlander



"Very informative"

Excellent tutor, as mentioned before though the small section of social media needs to be stressed before you buy into that day course.
Google Analytics 202 – Advanced Analysis & Measurement (2)
Date published: 30/07/2015 15:16:15
4 / 5 stars

Open, public training
Google Analytics 202
Advanced Analysis & Measurement (2)

"Excellent tutor, as mentioned before though the small section of social media needs to be stressed before you buy into that day course."

on 30/07/2015 15:16:15

Position: Social Media Executive
Company: P&O Cruises

Analytics Courses

Open, public
Training

[ Google Analytics ]

Google Analytics

Training Curriculum:

Four days of in-depth, in-detail, hands-on Google Analytics training with Matt Trimmer, Google Seminar Leader.

Google Analytics 101:

Fundamentals, key concepts and reporting basics

Google Analytics 201:

Goals, events, views, basic filters, segments, alerts and best practice campaigns

Google Analytics 202:

Analysing organic search, paid search, in-bound social media and attribution modelling

Google Analytics 301:

Architecture, processing, configuration, extending and auditing


Pick date & book

Book Ahead & Save!

From as low as:

£374.25 Early Bird Combo per attendee per day*

*£374.25 Early Bird Combo when you book multiple days, 30 days ahead. £399.20 - £449.10 multi-day Combo or £499 per attendee per day.

Pick date & book

Attendee Reviews


Certified Since 2005

Google Certified Since 2005

Pick date & book

Share this page

Our latest blog posts

How do I Open a Google Account?
Tuesday, 01 July 2014
article thumbnailFirstly, what is a Google Account? A Google Account is a “single sign-on” service by Google attached to a single email...

Subscribe to our e-shots

Subscribe to our email shots to receive regular email updates about our training courses including schedules, special events, early birds, and other special offers.

Please enter the relevant details below: