Paid Search management

Paid Search (also called Pay-for-Performance (PfP), Pay-for-Position and Pay-per-Click (PPC)) is the means by which web site owners can quickly secure a valuable, traffic-generating presence on search engine results pages (SERPs) – specifically, in the form of paid search ads. They appear in the column alongside, and the rows above, the Natural Search (organic) results. In the Google and Bing SERPs they are identified by the tiny label ‘Ads’; in Yahoo! they are labelled ‘Sponsored Results’.

By using paid search, advertisers can rapidly achieve a prominent position in search results without the delay and diligence which SEO demands.

Advertisers are able to access paid search by using one or more of the paid search services, the most popular of which include Google AdWords, Microsoft adCenter and Yahoo! Sponsored Search. In the UK, it is vital to begin by using Google AdWords because Google serves a very high proportion of search results.

In addition to the well known search networks, paid search advertising can be placed on social media platforms such as Facebook, LinkedIn and even Stumbleupon.

Paid search campaign management –
in-house or outsourced?

Although anyone can open a paid search account on a network, then design, set-up and run campaigns, doing so is time consuming. It usually involves a steep learning curve and the unnecessary expense of inappropriate clicks delivering irrelevant visitors.

The effective alternative is to let ivantage manage your paid search campaigns. We focus on specific business objectives – aiming for, and achieving, high returns for e-commerce sites and appropriate enquiries of high quality for b2b sites.

Decision made to outsource paid search management?

ivantage’s service (PfP Manage) is a personal, account-managed service run by experienced and successful account managers whose motivation is to deliver the agreed high returns and report their performance regularly and in detail. Our emphasis is on thoughtful campaign design and evolution rather then the production line imposed by campaign automation. It pays off by delivering high returns on our clients' investments.

Find out more about our PPC Management service

Learn more about our free AdWords PPC Review process

Determined to keep PPC Management in house?

If you have decided against outsourcing your paid search management or are seriously considering taking PPC in-house, but need some expert help, then consider our industry leading Google AdWords training workshops, run by people who are both experienced practitioners and admired trainers.

• Public, scheduled Google AdWords Training courses, approved as part of Google’s ‘Seminars for Success’ series
• Private, on-site Google AdWords Training workshops for groups of students, priced by the trainer-day rather than per head

Find out more about our Google AdWords training

 

Campaign audit service for AdWords campaigns

As an addition or an alternative to training, our audit service for Google AdWords can help you optimise and improve your existing campaigns. We analyse and audit your AdWords account and provide a detailed critique of your Campaigns, Adgroups and keywords together with prioritised actions for improvement.

Learn more about our AdWords Audit service