Paid Search management
Paid Search (also called Pay-for-Performance (PfP),
Pay-for-Position and Pay-per-Click (PPC)) is the means by which
web site owners can quickly secure a valuable,
traffic-generating presence on search engine results pages
(SERPs) – specifically, in the form of paid search ads. They
appear in the column alongside, and the rows above, the Natural
Search (organic) results. In the Google and Bing SERPs they are
identified by the tiny label ‘Ads’; in Yahoo! they are labelled
By using paid search, advertisers can rapidly achieve a
prominent position in search results without the delay and
diligence which SEO demands.
Advertisers are able to access paid search by using one or
more of the paid search services, the most popular of which
include Google AdWords, Microsoft adCenter and Yahoo! Sponsored
Search. In the UK, it is vital to begin by using Google AdWords
Google serves a very high proportion of search results.
In addition to the well known search networks, paid search
advertising can be placed on social media platforms such as
Facebook, LinkedIn and even Stumbleupon.
Paid search campaign management –
in-house or outsourced?
Although anyone can open a paid search account on a network,
then design, set-up and run campaigns, doing so is time
consuming. It usually involves a steep learning curve and
the unnecessary expense of inappropriate clicks delivering
The effective alternative is to let ivantage manage your paid
search campaigns. We focus on specific business objectives –
aiming for, and achieving, high returns for e-commerce sites and
appropriate enquiries of high quality for b2b sites.
Decision made to outsource paid search management?
ivantage’s service (PfP Manage) is a personal,
account-managed service run by experienced and successful
account managers whose motivation is to deliver the agreed high
returns and report their performance regularly and in detail.
Our emphasis is on thoughtful campaign design and evolution
rather then the production line imposed by campaign automation. It pays
off by delivering high returns on our clients' investments.
out more about our PPC Management service
more about our free AdWords PPC Review process
Determined to keep PPC Management in house?
If you have decided against outsourcing your paid search
management or are seriously considering taking PPC in-house, but
need some expert help, then consider our industry leading Google
AdWords training workshops, run by people who are both
experienced practitioners and admired trainers.
- Public, scheduled Google AdWords Training courses, approved as
part of Google’s ‘Seminars for Success’ series
- Private, on-site Google AdWords Training workshops for
groups of students, priced by the trainer-day rather than per
out more about our Google AdWords training
Campaign audit service for AdWords campaigns
As an addition or an alternative to training, our audit service
for Google AdWords can help you optimise and improve your
existing campaigns. We analyse and audit your AdWords account and provide
a detailed critique of your Campaigns, Adgroups and keywords
together with prioritised actions for improvement.
more about our AdWords Audit service