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PPC management services

Paid search services from ivantage - PPC and PfP

Good reasons to use ivantage for
paid search management

ivantage was established in 2002 and has since been recognised as both a Google AdWords Certified Partner and a Google Analytics Certified Partner.

We run PPC campaigns for a broad segment spanning the middle market of organisations operating in the sectors of retail, business-to-business and non-profit organisation. Our clients share a common requirement which is to obtain a consistently high return on their paid search investment.

In order to get good value from our intentionally ‘hands-on’ methods, clients should budget a minimum of £2,000 per month for media (click) charges. Our management charge is calculated as 15% of the media spend, subject to a minimum of £450 per month.

The following service features appeal to business managers:

A focus on the website’s commercial objectives
Continuous campaign measurement and optimisation for Return on Investment (RoI) using Google Analytics and Google AdWords Conversion Tracking
Rigorous budgetary and cost control
Comprehensive and open monthly reporting and campaign development
At-request email, telephone and web meeting conversations with the experienced campaign manager running your campaign

Our service is characterised by the use of best practice processes:

Advice on website objectives, strategy and spend
Detailed keyword research and targeting
Continuous keyword monitoring, research, updating and evolution
Creation and refinement of compelling ad copy
Continuous testing and evolution of ad copy
Specification of relevant, themed landing pages
Targeted A/B and multivariate testing of landing pages using Google Website Optimizer
Continued guidance on website conversion, usability and visitor experience
Best use of Google’s Merchant Centre

Comprehensive reporting includes:

Hand-crafted reports emailed at the end of every month and communicated personally through scheduled on-line and face-to-face meetings
Summaries featuring the key highlights and low lights.
Detailing spend, return on investment, actions performed and actions to take next month

Campaigns are personally managed:

by UK-based skilled and practising account managers whose primary driver is Return on Investment
with the support of a collection of purpose-built software services

Latest AdWords features

Google AdWords continues to introduce new features. Understanding them and exploiting those relevant to each campaign is a vital part of the management process and often missed by agency management teams. Here are some of them . . .

Ad Sitelinks and and Product Extensions

Ad Sitelinks are additional links included within the body of a single ad which direct visitors to several alternative landing pages within a site
Product Extensions allow products from your Google Shopping feed to be displayed within the body of the ads themselves

Display and video

Google display advertising (pka content advertising) using the Google Display Network where ads are displayed near the relevant content in other web sites. Used with precision, they can improve CTR and relevancy
Google Re-marketing, allowing some-time visitors to your website to see your display ads on other web sites, thereby raising awareness and reinforcing retention
Google video advertising on YouTube and the Google Display Network

Local and mobile

Google Mobile Ads specifically designed for mobile users
Google Location Extensions which help advertise business locations
Google Call Extensions enabling potential customers to call directly from displayed ads

Other paid search services

In addition to Google AdWords we recommend, in particular circumstances, running additional paid search campaigns on

Microsoft AdCentre
Yahoo! Sponsored Search
LinkedIn
Facebook

Call or email us now to discuss your PPC campaign requirements

Learn more about our free AdWords account review process

Get details on Google AdWords training

ivantage's paid search experience

Paid search as a service was brought to the market by GoTo, the first company to make a success of PPC. In early 1998, GoTo offered advertisers the possibility of bidding for position in search results.

GoTo renamed itself as Overture in October 2001 and was acquired by Yahoo! in 2003.

Google launched their AdWords product in 2000 and now have the largest market share.

Although ivantage was founded in 2002, we have people who were advertising with GoTo back in the early years and our experience has remained unbroken since then. The same people were there at the launch of AdWords and our accumulated experience is second to none.