PPC management services by ivantage – PfP Manage
PfP Manage is the name we have branded our Pay-for-Position
search engine marketing campaign management service for
Google Adwords – also Yahoo! (Overture),
MSN (adCenter) and Ask as required.
PfP Manage takes care of all aspects of creating, building,
running and managing a campaign. We build the keyword lists,
write the ad copy, manage bidding, attend to conversion and
report the campaign's Return on Investment – by individual
keyword if required – using Google Analytics.
Our pricing model:
We use a
pricing model which enables us to provide a quality
service – delivering positive RoI without locking in clients.
A one-time
campaign set-up charge of between £650-£1,350
depending on campaign size
A one-time
installation and configuration charge for Google
Analytics (if web analytics is not already installed)
A monthly
management fee of 15% of PPC ad spend with a £950
minimum
30 days
cancelation notice at any time
30 days
credit terms
Clients get real benefits from ivantage:
The
power of Google Analytics
We are a
Google
Analytics Authorised Consultant. We will ensure
Google Analytics is correctly configured for your site so that
every click, visit and conversion is tracked, allowing us to
compare advertising spend with resulting conversions and
make changes to stimulate conversions.
The
expertise of a dedicated Campaign Manager
We guarantee our clients a very high
standard of service by
assigning a skilled and experienced client-facing Campaign
Manager who not only manages the client relationship but also
directs the campaign, hands-on.
The Campaign Manager will work closely
with your marketing team
to plan, create, launch, monitor, measure, optimise and report
your paid search campaign. He/she will collaborate with your
team via regular phone meetings and quarterly face-to-face
meetings. The Campaign Manager manages your PPC campaign on a
daily basis using the Google Adwords' and Google Analytics’
interfaces so removing the day-to-day responsibility from your
people, freeing them to work at a higher conceptual level.
Comprehensive
yet summarised reporting
We provide clients with weekly
reports on campaigns, keywords,
conversions and return on Investment.
We are wise to the difference
between data and information so,
to save you time, your Campaign Manager summarises the monthly
report, giving you the information and opportunity to discuss
the Campaign with him/her and make decisions for future
activity.
In addition to regular reports and
at your request, your
Campaign Manager will respond to ad-hoc queries and run reports
against Google Adwords and Google Analytics, answering questions
not covered in the standard reports.
Although we recommend Google Analytics,
we can work with most
web site analytics tracking tags – off-the-shelf and in-house.
If you require inbound search traffic to your site to be tagged
and tracked in a particular way, we can usually do it to just
about any level of detail.
Call
or email us now to discuss your PPC campaign requirements
Read more detail about PfP Manage
Get details on Google Adwords training
