Natural (organic) Search aka SEO
Natural Search, Organic Search, Search Engine Optimisation, SEO are
all terms used to describe the same process – the process of building
a web site and developing its content so that relevant pages from the site
stand out from the competition near the top of the search engines’ results,
in response to relevant searches.
ivantage's approach
Excellent, repeatable and relevant results are what every site publisher
should strive for. They are the key to attracting visitors and online
profitability.
But they do not come by applying a formula or following a standard
process or running a program. They come as the result of making your
site accessible, relevant and authoritative. They come as the result
of your site’s excelling within the community of related services –
where the competition is ready to eat your lunch. This is where you need
the close support and focused advice of ivantage’s services.
Natural Search optimisation has the specific goal of delivering high
visibility in the search engines. However, long experience has shown
that the way we create real value for our customers is by ensuring their
site responds to the needs of visitors at the same time as being optimised
for search.
Our process begins as we combine inventive keyword research with
creative best practice. It continues with link building programmes and
community development. It results in effective organic search engine
optimisation confirmed through regular management reporting and improved
by continuous feedback using web analytics. The result is that we deliver
consistent, visible results and excellent return on investment for customers
of all sizes.
ivantage’s services for natural search result in:
More frequent customer visits – to
both build customer confidence and deliver the consistent achievement
of site goals
Improved brand visibility – so creating
a direct route for your customers to find you, avoiding the distractions
of competitors
ROI calculation and reporting – to
confirm the value of your investment in natural search and to direct
future investment
A service to fit your overall business
model – building an optimisation strategy to suit the aims and
objectives not only of your online business, but all of it
ivantage’s services for Natural Search are effective not only in
the early days of a campaign, but improve over time – because we strictly
avoid spam, cloaking and similar unethical techniques. Our methodology
has evolved over time into one whose characteristics have defined its
name – HESEO.
Learn more about HESEO –
Holistic Ethical Search Engine Optimisation
