Services for Google Analytics
Because Google Analytics is provided by Google free of charge to
customers with an active Adwords account, our clients sometimes
begin their projects by performing their own basic installation and
web site page tagging. Similarly, we often set up a basic
configuration on sites where we manage paid-search Adwords
campaigns. The results help us fine-tune the advertising campaign
for goal achievement and visitor conversion.
However, many customers soon require deeper analysis in order to
guide more general marketing activities. Google Analytics is a very
capable product and using the full extent of its facilities soon
becomes complex and resource-consuming. This is the point at which
ivantage provides a selection of services.
Analytics
Accelerator – a “get you started” service
Troubleshooter
– a continuing product support and usage advice service
Analytics
Insight – a combination of the above, plus extra support
in the area of insight, analysis and regular reporting
Training
– we provide scheduled (public) courses in combination with
our training partner Highlander and both standard and custom on-site
training for classes of up to 5 students. Whereas the former have
defined course contents, the custom courses may have their content
tailored to suit the specifics of the organisation.
Analytics Accelerator for Google Analytics is the brand name we use
for our advisory, configuration and support service for the
implementation of Google Analytics.
Items included in the service
Analytics Accelerator includes an initial consultation about which
website and business metrics need to be measured. We advise and
agree how we shall set-up Google Analytics for the installation. In
the case of a client who already has a GA account set up, we
recommend being added to the account’s access list and review the
state of the account from that perspective.
We provide detailed page tagging instructions for the webmaster to
follow and, once installed, we check the installation and data
coming through. We then conduct any configuration necessary such as
filters, tailored reporting and user management. We integrate your
Google Adwords account if you are using one.
Rather than a time and materials support proposal, the AA service is
designed to deliver a defined outcome with ivantage taking the
responsibility for correctly estimating the required effort. The
duration and amount of work contained in an Analytics Accelerator
package is specific to the particular objectives for which it is
proposed.
Analytics Accelerator includes online user training for up to 5
users.
The benefits of Analytics Accelerator
Google Analytics is powerful hosted web analytics software that
provides insightful, actionable information about how visitors find,
use and interact with your site. It delivers the most value when
configured properly for your specific needs. If you need to get
Google Analytics up and running quickly or your existing account is
simply not giving you the results you need, then ivantage’s
Analytics Accelerator service is for you.
review
the Analytics Accelerator service specification (pdf)
ivantage Trouble Shooter for Google Analytics is the brand name we
use for our support service for Google Analytics.
Items included in the service
Trouble Shooter is a continuing support service priced both on the
likely number of cases (questions, problems or issues) you might
raise with us per month and on whether you need just e-mail based
support or rather the ability to speak to one of our analysts on the
telephone or interactively via Webex.
Why support is needed
Google Analytics delivers the most value when configured properly
for your specific needs. As your website and online-marketing
campaigns change, you will find that your Google Analytics
installation will also need to be changed, optimised and tuned to
deliver the most actionable, insightful data possible. With our
Trouble Shooter services, our expert knowledge and experience is on
hand to advise, help and answer your questions and help you solve
your Google Analytics problems.
review
the Trouble Shooter service specification (pdf)
Analytics Insight for Google Analytics is the brand name we use for
our continuing annual advisory, configuration and support service
for Google Analytics.
Items included in the initial service
In the same way as for Analytics Accelerator, Analytics Insight
includes an initial consultation about which website and business
metrics need to be measured. We advise and agree how we shall set-up
Google Analytics for the installation. In the case of a client who
already has a GA account set up, we prefer to be added to the
account’s access list and review the state of the account from that
perspective.
We provide detailed page tagging instructions for the webmaster to
follow and, once installed, we check the installation and data
coming through. We then conduct any configuration necessary such as
filters, tailored reporting and user management. We integrate your
Google Adwords account if you are using one.
Analytics Insight includes more training than the Accelerator
package, amounting to six online user training sessions for 1.5
hours via Webex for up to 30 users. Also included are two online
administrator training courses for 1.5 hours via Webex for up to 5
administrators.
Items included ongoing
In addition to the online user and administrator training, e-mail,
Webex and telephone support for users and administrators, every
month we summarise the highlights and lowlights about how visitors
are interacting with the site, as recorded by Google Analytics, and
present the results.
Such reports not only become critical for management reporting and
web site performance review meetings but, with our knowledge of
online marketing, we are able to interpret them and add new levels
of insight to your SEO, paid search and visitor conversion
campaigns.
The benefits of Analytics Insight
Google Analytics delivers the most value when configured properly
for your specific needs. Even so, acting on the information from any
web analytics system can be the most difficult part of its
deployment.
With ivantage Analytics Insight, not only do we get your Google
Analytics account up quickly and running effectively but we aim to
highlight important information and provide actionable
recommendations about search engine optimisation, paid search and
visitor conversion.
review
the Analytics Insight service specification (pdf)
ivantage provides training for all the search marketing products and
services which we supply.
In the case of Google Analytics, our standard
course is available in 3 variants:
1. One day,
scheduled public training hosted by our partner Highlander
at their north-central-London facility
2. On-client-site, private training classes,
standard syllabus, usually one day duration
3. On-client-site,
private training classes, tailored syllabus, usually one day duration
For some clients, extensive set up and tailoring of their Google
Analytics installation requires additional training in order to pass
on to users the additional functionality and how to employ it
effectively. In cases like these, the training is specially prepared
and tailored for the class.
Learn
more about ivantage's training courses
