Urchin Software from Google (version 5) – modules

Urchin 5 is packaged into several different modules so users may select and pay for only the features and functionality they require. Here we describe the different modules with the information you need to select what is right for any situation. Once you have decided on the modules you wish to purchase, you can go on to order them.

If you already know what you wish to order, you can make your selection here.

(Looking for Urchin 6? It is the current Urchin version
so follow this link to get on the right track)

Urchin 5 base licence

The Urchin Base Module may be all that is needed for a medium-scale installation. An entry-level Base Module Licence must be associated with just a single log source (that is, the access logs of a single web server) unless additional log source licences are added (see reasons why below), in which case the Base Licence must be upgraded to match the number of log sources.

The entry-level Base Module Licence includes the ability to define up to 100 profiles.

Additional 100 Profile Pack

A Profile is a set of rules governing the processing of log files and the creation of reports for one website or parts of it. It may be thought of as a container or folder for a particular collection of reports and is convenient if groups in your organisation are required to have access to different collections of reports.

If your Urchin installation is required to support more than 100 profiles then it is necessary to purchase additional Profile Packs. Each Profile Pack supports up to 100 additional profiles.

Load Balancing Module

Larger web sites are often served by more than one web-server in a load-balanced configuration. This is a particular instance of when Urchin must accommodate more than one log source. If one or more profiles are set up for the analysis of a load-balanced site, an upgrade to the license must be purchased, as mentioned under “Urchin 5 base licence”, above.

Because the use of a load balancing configuration is by far the most common reason for the presence of multiple log sources, we use the terminology “Load Balancing Module” to mean an upgrade of the Base Licence to accommodate an additional log source. You must purchase one Load-Balancing Module for each web server (log source) beyond the first. Every profile gains the ability to process the data from all the servers for which Load Balancing Modules have been purchased.

E-commerce Reporting Module

The E-commerce Reporting Module contains the functionality to follow visitors all the way to the point of purchase and actually measure ROI relating to various aspects of a website and individual marketing campaigns. In connection with a shopping cart, you can analyze transactions and revenue by product and quantity. Revenue can be segmented and reported by referrals, search terms and domains. Buyers can be located and grouped by country, by state or even city.

The module works with the common e-commerce Log Formats ELF2 and ELF, or allows a custom format to be defined and used.

Campaign Tracking Module

The Urchin Campaign Tracking Module accurately tracks visitors from a source – such as a search engine or a link in an email piece – through to a conversion or transaction on your site. The CTM shows which keywords, search engines, marketing campaigns and ad content lead to conversions so that marketing spend can be effectively targeted.

With the Urchin Campaign Tracking Module, you gain the benefits of:

Multi-Session Tracking – visitors can be tracked from lead to conversion across multiple sessions

ROI Analysis – the keywords that convert to purchases may be easily identified so that your paid search expenditure can be accurately targeted

Goal Conversion – actual purchases and similar events can be labelled as goals for verification and reporting

A/B Testing – the CTM supports testing of alternative content to identify which versions work in achieving goals

Day Parts Reporting – reporting can show when your target audience is away so that you can control the delivery of paid-search advertising and avoid wasting money

Multi-Dimensional Comparisons – performance comparisons can be made across marketing campaigns, advertising channels, e-mail shots, search engines, specific keywords, organic searches and more

Urchin Profit Suite

The Profit Suite is a cost saving package which contains the following components:

Urchin Base Module

E-commerce Reporting Module

Campaign Tracking Module

order Urchin 5 licences

trial Urchin 5 free of charge