Services for Urchin
Urchin is generally straightforward to install and set up, although
the addition of load balancing modules, the e-commerce reporting
module and the campaign tracking module introduce their own
complications.
Even if customers feel competent to perform their own installation
and associated page tagging, many soon require deeper analysis in
order to guide more general marketing activities. Urchin is a very
capable product and learning to use the full extent of its
facilities soon becomes complex and resource-consuming. This is the
point at which ivantage provides a selection of services.
Analytics
Accelerator – a “get you started” service
Trouble
Shooter – a continuing product support and usage advice
service
Analytics
Insight – a combination of the above, plus extra support
in the area of insight, analysis and regular reporting
Training
–
we provide standard or custom on-site training for
classes usually of up to 5 students. The custom courses have their
content tailored to suit the specifics of the organisation.
Analytics Accelerator for Urchin is the brand name we use
for our advisory, configuration and support service for the
implementation of Google’s Urchin product.
Items included in the service
Analytics Accelerator includes an initial consultation about which
website and business metrics need to be measured. We advise and
agree how we shall set-up Urchin for the installation.
If not already installed, we install the relevant Urchin modules and
provide detailed page tagging instructions for the webmaster to
follow. Once installed, we check the installation and data coming
through. We then conduct any configuration necessary such as filters
and user management.
Rather than a time and materials support proposal, the AA service is
designed to deliver a defined outcome with ivantage taking the
responsibility for correctly estimating the required effort. The
duration and amount of work contained in an Analytics Accelerator
package is specific to the particular objectives for which it is
proposed.
Analytics Accelerator includes online user training for up to 5
users.
The benefits of Analytics Accelerator
Urchin is powerful, server log-file based web analytics software
that provides insightful, actionable information about how visitors
find, use and interact with your site. It delivers the most value
when configured properly for your specific needs. If you need to get
Urchin up and running quickly or your existing account is simply not
giving you the results you need, then ivantage’s Analytics
Accelerator service is for you.
Trouble Shooter for Urchin is the brand name we use for
our support service for Google’s Urchin.
Items included in the service
Trouble Shooter is a continuing support service priced both on the
likely number of cases (questions, problems or issues) you might
raise with us per month and on whether you need just e-mail based
support or rather the ability to speak to one of our analysts on the
telephone or interactively via Webex.
Why support is needed
Urchin delivers the most value when configured properly for your
specific needs. As your website and online-marketing campaigns
change, you will find that your Urchin installation will also need
to be changed, optimised and tuned to deliver the most actionable,
insightful data possible. With our Trouble Shooter services, our
expert knowledge and experience is on hand to advise, help and
answer your questions and help you solve your Urchin problems.
Analytics Insight for Urchin is the brand name we use for
our continuing annual advisory, configuration and support service
for Urchin.
Items included in the initial service
In the same way as for Analytics Accelerator, Analytics Insight
includes an initial consultation about which website and business
metrics need to be measured. We advise and agree how we shall set-up
Urchin for the installation.
If not already installed, we install the relevant Urchin modules and
provide detailed page tagging instructions for the webmaster to
follow. Once installed, we check the installation and data coming
through. We then conduct any configuration necessary such as filters
and user management.
Analytics Insight includes more training than the Accelerator
Package, amounting to six online user training sessions for 1.5
hours via Webex for up to 30 users. Also included are two online
administrator training courses for 1.5 hours via Webex for up to 5
administrators.
Items included ongoing
In addition to the online user and administrator training, e-mail,
Webex and telephone support for users and administrators, every
month we summarise the highlights and lowlights about how visitors
are interacting with the site, as recorded by Urchin, and present
the results.
Such reports not only become critical for management reporting and
web site performance review meetings but, with our knowledge of
online marketing, we are able to interpret them and add new levels
of insight to your SEO, paid search and visitor conversion
campaigns.
The benefits of Analytics Insight
Urchin delivers the most value when configured properly for your
specific needs. Even so, acting on the information from any web
analytics system can be the most difficult part of its deployment.
With ivantage Analytics Insight, not only do we get your Urchin
account up quickly and running effectively but we aim to highlight
important information and provide actionable recommendations about
search engine optimisation, paid search and visitor conversion.
ivantage provides training for all the search marketing products and
services which we supply.
In the case of Urchin, our standard course is available in 2
variants:
1. On-client-site, private training
classes, standard syllabus, usually one day duration
2. On-client-site, private training classes,
tailored syllabus, usually one day duration
For some clients, extensive set up and tailoring of their Urchin
installation requires additional training in order to pass on to
users the additional functionality and how to employ it effectively.
In cases like these, the training is specially prepared and tailored
for the class.
Learn
more about ivantage's training courses for Urchin
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