Web Analytics Consulting

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TheWeb Analytics Association defines web analytics as the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.

A web analytics package helps website owners understand:

How visitors found the tracked website;

What visitors are doing on the website;

But NOT why visitors are behaving as they do on the website.

In order to understand why visitors behave as they do, we have to use the techniques of usability and customer experience testing as aspects of the proces of conversion rate optimisation.

Although no web analytics package can tell why visitors behave as they do when on a site, a good web analytics package can help website owners identify where problems with conversion or success points exist and isolate areas for usability and customer experience testing.

“If you can not measure it, you can not improve it”, Sir William Thomson – Lord Kelvin.

The data collected by a web analytics package can be considerable and, as a consequence, the management tool of Key Performance Indicators is often used with web analytics installations. The principle is (as excellently documented by Eric T. Peterson in The Big Book of Key Performance Indicators) to define five KPIs at three management levels – tactical, managerial and executive.

The KPIs should relate to metrics associated with the commercial objectives of the website. By using a web analytics package to measure and present KPI values, it helps teams react appropriately when they indicate the success or failure of visitors to reach an objective.

Our focus on Google Analytics and Urchin Software

Since 2004, ivantage has been supplying Urchin Software. In 2005, after Google acquired Urchin Software Corporation, we were invited by Google to become a Google Analytics Authorized Consultant along with only two other agencies in the UK.

Since becoming a Google Analytics Authorized Consultant (now renamed Google Analytics Certified Partner) we have worked on hundreds of Google Analytics and Urchin Software installations, ranging from deceptively simple websites to complex enterprise environments. We have provided hours of installation, support, consultancy, training and analysis to organisations of all sizes, both public and private.

We have a range of Google Analytics help services to suit any requirement and budget. From hands-on training to industry-leading advisory services to install Google Analytics in the most demanding enterprise environments.

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If you are thinking of trying, buying or upgrading Urchin Software, then consider ivantage. We won’t be beaten on price yet we provide industry-leading pre-sales support, installation, configuration, post-sales support and training, strengthened by our knowledge and experience gained with Urchin Software since 2004.

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We have a range of Urchin Software help services to suit any requirement and budget. From hands-on training to industry-leading advisory services to install Urchin Software in the most demanding enterprise environments.

 Learn more about our Urchin help services