Web analytics
Web analytics are techniques and tools for recording and
analysing the behaviour of visitors to web sites and
web applications. For e-commerce companies, they are vital for
identifying and refining the aspects of a website which
are important in achieving business objectives or goals (for example,
making sales, generating enquiries or calculating advertising RoI).
We specialise in these Web analytics applications:
Google Analytics
– Web analytics as a service from Google
Urchin Software
– Web analytics software, developed by Google
Analytics In a
Box – a secure Web analytics appliance, engineered by
Coradiant,
a Google partner
Web analytics applications automate the processes
and can display the results of the analysis in tables, charts and
other visual formats. They may be viewed on or off line or even
exported to other applications.
The use of web analytics is essential if you
need to track visitors’ behaviour and progress through a web site.
When you have invested time, effort and money through paid and
natural search in order to get visitors to land on your site,
nothing is more disappointing than to find they leave before
achieving the goals you have intended them to reach.
Web analytics applications can measure quantitative
details such as how many people visited a site, how many
were unique visitors, how they came to the site (e.g. if they
followed a link, typed in the URL or were referred by a search
engine), which keywords they entered into the site's local search
engine, how long they stayed on a given page or on the entire site,
which links they clicked on and when they left.
Web analytic applications can also be used to
monitor whether or not a site's pages are working properly. With
this information, site administrators can determine which areas
of the site are popular and which get little
traffic. They can use the data to streamline a site to create a
better user experience and improve visitor outcomes.
The right functionality lets you visualize as well as
record the progress of visitors through a site and see exactly where
they leave and join the paths designed for them to follow. In
particular, funnel visualisations give a striking representation of
the way in which some visitors pursue while others abandon their
path to a goal.
ivantage has long-term experience of many
analytics packages, but we recommend that Google’s products —
Google Analytics and Urchin — should be the
first a client assesses for
suitability. This is because of their low cost, advanced
functionality and easy availability. ivantage, being a Google
Analytics Certified Partner (GACP) and an Urchin Certified Partner
(UCP), provides setup, advisory and
fully-managed services to customers, as well as training.
In March 2010, ivantage was appointed as official reseller
partner by Coradiant for their Analytics In a Box
solution. Analytics In a Box is a turnkey Web analytics appliance
that provides Urchin (from Google) Web analytics in an easy-to-implement, secure
and rapid deployment model. It is especially suited to Enterprise Web analytics
requirements where performance and scalability are vital.
more about Google Analytics
learn more about services
for Google Analytics
more about Urchin
learn more about services
for Urchin
learn
about Analytics In a Box by Coradiant
sign up for
Google Analytics
trial Urchin free of charge
Contact
ivantage to buy an Urchin licence
