ivantage account login

About us

Our Mission

Our mission is simple - to help all digital professionals get the most out of digital marketing technology, products and methodologies that have, do and will shape the future of digital marketing and customer engagement.

What we do

At ivantage we run classroom (just London currently), in-house (at your place), webinar and e-learning training sessions for digital people who are curious, want, no need, to know more about key products, technologies and methodologies that have, do and are shaping digital marketing and customer engagement.

Matt Trimmer

Matt Trimmer started ivantage in 2002. Matt had the vision to start an Internet marketing agency that focused on website traffic generation, traffic analysis and traffic conversion. Matt always wanted to run his own business and was inspired to do so in search marketing by Danny Sullivan. Matt had benefited from Danny’s search engine marketing consulting when working as a Product Marketing Manager at OSM Software – a British venture capital funded start-up


In 2003, ivantage applied to became an Urchin reseller as a result of reading Dr. Brian Clifton’s Compelling Urchin Software review. Urchin was a then leading web analytics package - it’s very special story is best told by Scott Crosby. In 2005, after successfully becoming a reseller, Google acquired Urchin Software Corporation and ivantage became one of only four Google Analytics Certified Partners in the UK. Matt Trimmer was one of only 14 people at the original Google Analytics Summits along with Dr Brian Clifton, Holgar Temple, Anders Ibsen, Justin Cutroni and a number of others that have since left the the analytics industry.

Google Analytics

ivantage became more and more focused on Google Analytics and Matt Trimmer became a Google Seminar leader in 2009, listed on Google.com with only 14 others – authorised to train exclusively for Google’s Seminars Success programme – classroom training developed by Google, delivered by approved Seminar Leaders.


Today we take that strong pedigree of deploying, using, and optimising ubiquitous products and technologies like Google Analytics and Google AdWords, our experience of best practice methodologies like Local SEO and Conversion Rate Optimisation and build engaging, in-depth, in detail, training courses for digital professionals. We’d like to think we can help your current role and who knows perhaps your career?


At ivantage, we make you a promise - digital marketing training in-depth, in detail and by practitioners.

About us

Pick date & book

Open, public

Book your training course

Enquire & Book

On-site, private

Plan your Training Course

Enquire & Engage

Consulting &

Plan your Consutling

Subscribe to our e-shots

Subscribe to our email shots to receive regular email updates about our training courses including schedules, special events, early birds, and other special offers.

Please enter the relevant details on our E-shots page, link below: