Free White Paper - Understanding, Deploying and Using Google Tag Manager

About the Free White Paper: Understanding, Deploying and Using Google Tag Managers?

Written by Matt Trimmer of ivantage and published by Smart Insights the guide takes you from defining what tags are, what they do, how they work, why to manage them and the benefits of a tag management system. The guide then focuses on Google Tag Manager, Google’s free tag management system that, like Google Analytics, has become ubiquitous because of its price, quality and ease of use.


The guide goes through why you should use Google Tag Manager, planning your installation, installing GTM, publishing basic tags and on to relatively complicated use cases that include listening for clicks, form submissions and setting advanced Google Analytics configuration parameters.


Free White Paper - Understanding, Deploying and Using Google Tag Manager

Duration: Lifetime
Price: Free

Subscribe to our e-shots

Subscribe to our email shots to receive regular email updates about our training courses including schedules, special events, early birds, and other special offers.

Please enter the relevant details on our E-shots page, link below:
Subscribe